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A McARTHUR + COMPANY Service

Hospitality+
F&B Advisory

Hospitality and F&B consultancy for owners, developers, operators and investors across the UAE and GCC. Feasibility before capital commits, operational reviews for trading businesses, growth readiness for scaling brands, and due diligence before a deal signs.

Operator-Led

Run by People Who Have Operated These Businesses

Every engagement is led by operating experience, from the kitchen floor to the P&L, and reported through one structured framework.

  • Feasibility + concept validation before capital commits
  • Food cost, margin + kitchen workflow reviews
  • Growth, franchise + expansion readiness
  • F&B due diligence for investors + lenders
  • Pre-opening readiness + project leadership

300+

Projects Delivered Globally

35

Countries Active

$25B+

In Project Investments

2011

Established in Market

Why Hospitality + F&B Advisory

F&B Is Now Inseparable from Asset Value


Across the UAE and GCC, F&B has become one of the most capital-intensive and operationally demanding components of any development. Masterplans are anchored by dining destinations. Hotels compete on their restaurants. Meal plan and cloud kitchen businesses are scaling faster than their operating models. Yet most of the advice available comes from people who have never run the businesses they assess.

McARTHUR + COMPANY has spent more than a decade advising developers on masterplans, tenant mixes and commercial viability. Hospitality + F&B Advisory adds the operating layer: the same commercial discipline, now applied by people who have built, run and scaled F&B businesses themselves. One firm covering the asset strategy and the operation inside it.

Why McARTHUR + COMPANY

A Decade Advising the Built Environment.
Now the F&B Layer Too.

01

Built Environment First

F&B decisions informed by more than a decade of retail, mixed-use and development consultancy. We understand the asset, the tenant mix and the commercial brief before we look at the kitchen.

02

Operator Judgement

The practice is led by an operator who has built, run and sold F&B businesses. Recommendations are tested against what a live kitchen, a labour roster and a supplier bill can deliver.

03

One Firm, No Handoff Risk

Asset strategy, commercial advisory and hospitality expertise from the same team. No gap between the masterplan and the operation. No blame when things do not align.
What We Offer

Hospitality + F&B Advisory Services


Strategy, advisory, consultancy, project leadership and retained relationships, across the whole lifecycle of a hospitality business.

01

Feasibility + Concept Validation

Restaurant and hotel F&B feasibility studies, concept validation, business models and commercial assessment before capital commits. For standalone venues and for F&B within masterplans and mixed-use schemes.
02

Operational + Financial Reviews

Food cost, margin and pricing reviews, kitchen and workflow optimisation, supplier and inventory reviews, and technology reviews for businesses that are trading but not performing.

03

Growth + Expansion Readiness

Growth readiness, capacity planning, standardisation and rollout support for operators scaling beyond what got them here, including franchise decisions and multi-site consistency.
04

Due Diligence + Investment Review

Commercial, operational and investment reviews, independent assessment and owner representation for the moment capital is about to move.
05

Pre-Opening + Project Leadership

Pre-opening readiness, kitchen planning, operational setup and embedded project leadership on live developments, from brief through to first trade.
06

Board Advisory + Fractional Leadership

Board advisory, fractional COO and retained relationships for owners and boards who need a senior, independent voice on an ongoing basis.
Sectors We Serve

Every Format. Every Stage.

Hotels + Hotel F&B

  • F&B concept and outlet strategy
  • Pre-opening readiness and critical path
  • Operator performance assessment
  • Outlet profitability reviews

Restaurants + Groups

  • Feasibility and business models
  • Food cost and margin reviews
  • Kitchen and workflow optimisation
  • Multi-site consistency programmes

Meal Plans + Cloud Kitchens

  • Capacity and production planning
  • Scaling and standardisation
  • Technology and reporting reviews
  • Growth readiness

Central Kitchens + Catering

  • Centralisation decisions
  • Production efficiency reviews
  • Supply and inventory control
  • Labour optimisation

Developers + Mixed-Use

  • F&B viability within masterplans
  • Concept and tenant alignment
  • Owner representation through build
  • Design and commercial intent alignment

Investors + Family Offices

  • Acquisition due diligence
  • Operator and forecast testing
  • Post-investment monitoring
  • Portfolio advisory
Our Approach

How We Deliver


Every engagement runs on the BETTER framework: six disciplines from behaviour through to results, with the financial case testing the conclusion rather than leading it. Reporting follows the same structure, so a client always knows what stage the thinking is at.

01

Understand + Evidence

Site visits, data and first-hand observation. What is actually being asked, tested against what is actually happening.
02

Assess + Diagnose

A specific, evidenced view of the gap between current state and the standard the business needs.
03

Recommend

Options and trade-offs presented with a clear recommendation, sized financially. Not just observations.
04

Deliver + Embed

Implementation alongside the client’s own team where wanted, through to embedded project leadership.
The Practice Lead

Colm Carmody

Colm Carmody
Hospitality + F&B Practice Lead

Colm is a founder and culinary and hospitality leader with a career that runs from Michelin-starred kitchens and five-star hotels across Ireland and the Middle East, including Four Seasons, to building food businesses of his own.

He founded Pura, Dubai’s award-winning healthy meal-plan company, and grew it into an AED 165 million business. He has run his own kitchen consultancy, and has bought, upgraded and sold kitchens as businesses in their own right. He has run every part of the businesses this practice advises on: the kitchen, the roster and the P&L.

Operating background

Built and ran kitchens, meal-plan production and hotel F&B first-hand.

Founder track record

Built and ran kitchens, meal-plan production and hotel F&B first-hand.

Structured method

Built and ran kitchens, meal-plan production and hotel F&B first-hand.

Five-star training

Built and ran kitchens, meal-plan production and hotel F&B first-hand.

Common Questions

Hospitality + F&B Advisory FAQs

Feasibility studies and concept validation, operational and food cost reviews, kitchen and workflow optimisation, growth and expansion readiness, franchise consulting, F&B due diligence, pre-opening support and board advisory, across the UAE and GCC.

Yes. We test concept viability, business models and commercial assumptions before capital commits, for standalone restaurants and for F&B within hotels, masterplans and mixed-use developments.
Yes. Our operational reviews cover food cost, menu pricing, labour, supplier terms, stock control and kitchen workflow, and produce a prioritised, evidenced view of where money is being made or lost.
Yes. We provide commercial, operational and investment reviews for investors, family offices and lenders assessing hospitality acquisitions, operator agreements and development stakes.
Yes. The practice lead built and scaled one of Dubai’s largest meal plan businesses. We advise cloud kitchens, central kitchens and meal plan operators on capacity, technology, standardisation and growth.
We are active across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, with offices in Dubai, Kuala Lumpur and Jeddah.
Get in Touch

Tell Us About Your Business


Whether you are opening, fixing, scaling, buying or selling a hospitality business, speak to our team. We respond within one business day.

    We respond within one business day. Your details will only be used to respond to your enquiry.

    Ready to Talk Hospitality + F&B?


    Speak to our team about feasibility, operations, growth or due diligence for your next project or existing business.