Giuseppe Burini

Giuseppe’s lifelong passion is nutrition, fitness and mindset. Having spent most of his professional career in the corporate world of the technology industry, Giuseppe transitioned from the project management world to the fitness industry to fulfil his passion, coaching clients from all over world through his online coaching business, as well as working in some of the world’s most renowned boutique fitness studios. Giuseppe’s motivation for creating lifelong transformation in the people he coaches does not stop at fitness and nutrition. In recent years Giuseppe has earned his place in the executive coaching world, providing his clients with all the tools to live healthier, happier, and more balanced lives.

As the head of the Movement Pillar at ZOI-ME, Giuseppe has led on fitness. From conceptualising and mapping to designing and fitting out. Giuseppe has created the ZOI-ME client journey in the Movement pillar that incorporates and ensures that the industry’s most up-to-date practices are used to get the best transformation for our clients.

His responsibilities include:

  1. Support Medical Director in service mapping and planning of ZOI-ME services.
  2. Support the wider ZOI-ME team with technical expertise in the Fitness, Nutrition and Coaching Field. Be willing and available to help with any ZOI-ME related tasks for the betterment of the ZOI-ME Project.
  3. Be willing and available to act as a ‘secret shopper’ and perform an initial screening for concepts and potential partners within the local market for.



  • Exercise Nutrition & Change Psychology Coach Level 1+ Level 2 by Precision Nutrition
  • Certified Professional Coach – Coach Transformation Academy
  • Online Trainer Academy Certified Online Trainer
  • PTA Global Diploma in Personal Training
  • Pre- and Postnatal exercise

Giuseppe Burini

Sports Consultant